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About Us
Nestled in California’s Sierra Nevada foothills, Hwy 49 Clothing Co. is a lifestyle brand deeply rooted in the beauty and heritage of the historic Gold Country. Inspired by the scenic vistas, hidden gems, and rich stories that line Highway 49, each of our designs celebrates a special place we call home.
Our Story
Born from a shared love of adventure and the outdoors, we create clothing that reflects the rugged landscapes and unique spirit of foothill life. Our prints capture the rolling hills, roaring rivers, and iconic trailheads that define our favorite local retreats.
Our Mission
We believe in giving back to the land that inspires us. That’s why a portion of every purchase supports local land conservation initiatives and nonprofits dedicated to preserving and protecting our most beloved recreation areas. From trail cleanup projects to habitat restoration, we’re committed to ensuring these landscapes thrive for generations to come.
Why Hwy 49 Clothing?
Every print mirrors a spot along Hwy 49 we’re passionate about, from vintage historic markers to hidden swimming holes.
We partner with local organizations to support environmental stewardship right where our customers explore.
Thoughtful fabrics and sustainable practices are woven into everything we make—because caring for the planet matters as much as caring for the climb.
Hwy 49 Clothing Co. is more than apparel—it’s a tribute to the foothills we cherish, a promise to protect the places we love, and a way to share our passion for Sierra Nevada’s natural beauty with you